Main Article Content
The relevance of the study is due to the transformation of views on the processes of human creative activity in visual practices in postmodern culture. Changing views on the key elements of the individual characteristics of representatives of a particular type of culture allows us to talk about a new character of a person, passing through numerous stages of formation in the process of socialization. The purpose of the article is to form the basic principles of postmodern human creativity in the context of demonstrating this process within the framework of visual cultural and artistic practices and to identify the main directions of the transformation of a postmodern person under the influence of external circumstances. During the study, scientific methods of analysis, synthesis, induction, deduction, analogy, abstraction, system analysis, comparative method, methods of systematization and classification were used. The article gives a generalized description of the main processes of human creativity as the formation of the personality of postmodern culture, identifies the main problems of the transformation of the consciousness of a postmodern personality, positive trends in changes in human characteristics, and confirms the main approaches to the interpretation of personality in culture and art.
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