Emotional Expression and Brand Identity in Library Logo Design Exploration and Practice in a Historical Context
DOI:
https://doi.org/10.52152/heranca.v7i2.861Keywords:
Library Logo, Logo Design, Emotional Expression, Brand Identity, Historical PracticeAbstract
Advancements in technology and the emergence of new media have significantly influenced people's perceptions of library branding, leading to a heightened demand for personalized and artistic library logos. Contemporary library logo design is no longer confined by traditional design conventions, production limitations, or publishing technology constraints. Instead, it strives for diversified development to achieve the highest levels of visual impact and personalization. This ongoing innovation in modern library logo design has given rise to several new design styles, modes of expression, and modeling languages. The concept of emotional expression in library logo design pertains to the spiritual and cultural elements conveyed through the logo's conceptual form. This paper examines the current state of library logo design and identifies existing challenges. By considering the historical evolution of library logos, emotional expression, and brand recognition, it elucidates the pivotal role of library logo design within the visual recognition system. Furthermore, the paper outlines the fundamental principles of library logo design and supplements these insights with illustrative examples, offering a comprehensive exploration of effective methods for library logo design.
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