Historical Review and Future Prospects: How the Academy of Film and Television Arts and Contemporary Industries is Driving Innovation and Development through the Theory of Sustainable Competitive Advantage
DOI:
https://doi.org/10.52152/heranca.v7i4.897Keywords:
Modern Industrial College, Sustainable Competition Theory, Innovation Strategy, Innovation and DevelopmentAbstract
With the development of digital technology and the acceleration of globalization trend, the film and television industry is facing unprecedented challenges and opportunities. The Academy of Film and Television Arts needs to continuously explore new teaching methods and curriculum systems in order to cultivate talents with more innovative and practical abilities and inject fresh blood into the film and television industry. This paper introduces the theory of sustainable competitive advantage and examines the application of technological advances in film and television art schools since 1978. The study finds that the evolution of contemporary technology in China is not only reflected in artistic production, but also in the evolution of artwork styles. In order to maintain a competitive edge, film and television arts colleges need to innovate and actively introduce new technologies and concepts, as well as create a favorable academic atmosphere that encourages students' innovative thinking and cultivates talents with professional competence and innovative spirit. This study provides new perspectives on how film and television arts colleges can utilize the theory of sustainable competitive advantage to promote innovation and development, and it is hoped that this study will be useful for other arts colleges that are also facing competitive pressures.
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