A Model of Digital Platforms To Engage Students in Promoting Malay Traditional Houses Through Heritage Conservation Education
DOI:
https://doi.org/10.52152/heranca.v9i2/1252Palavras-chave:
Conservation Education; Digital Platform; Heritage; Malay Traditional Houses; Social Media.Resumo
Social media platforms are now central to digital communication, including heritage conservation, for purposes like sharing knowledge, connecting, and educating. While social media can serve as a useful tool for promoting conservation efforts, it also highlights challenges related to engagement in conservation education, particularly in fostering positive learning outcomes and motivation among higher education students. This study aims to explore the use of Instagram as an educational tool for promoting Malay traditional house heritage conservation among university students, and to develop a social media–based model for heritage conservation education within this context. A qualitative case study design was adopted, integrating content analysis and semi-structured interviews with seven purposively selected informants to gain in depth insights. Both datasets were analysed using ATLAS.ti, resulting in four key themes; learning content, learning context, learning subjects, and learning Technologies, grounded in Connectivism Theory. Instagram can be a valuable educational tool by visual content raises awareness, but educators play a key role in facilitating access, context, and meaningful learning beyond formal settings. The model fosters participatory, learner-centered engagement, where students take active roles and educators leverage creative, technology-enhanced strategies to deliver contextually rich and meaningful instruction. This proposed model is beneficial in support a dynamic, learner-centered approach by contextually meaningful learning experiences mediated by Instagram.
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