Art and Cultural Tourism for Sustainable Income Generation in Senior Citizen Centres: Stakeholder Insights from Malaysia
DOI:
https://doi.org/10.52152/heranca.v9i2/1256Palavras-chave:
Art and Cultural Tourism; Active Ageing; Community-Based Tourism; Sustainable Income Generation; Malaysia.Resumo
Art and cultural tourism projects are potential mechanisms that have emerged as drivers for sustainable income generation and social interaction in ageing communities. In Malaysia, senior citizen centres have a significant impact on active ageing. However, most centres still are funded on an external basis. This study explores the interest of stakeholders regarding the art and cultural tourism of senior citizen centres in Malaysia. Using a descriptive mixed-methods approach, quantitative data from 142 institutional representatives were collected to ascertain the initiative of choice. Qualitative data were extracted from open-ended responses, which were analysed using ATLAS.ti (Version 25.01) and examined according to Braun and Clarke’s thematic analysis framework. Based on the multiple-response frequency analysis, handicraft making and workshops were the initiatives most frequently endorsed, followed by cultural food and culinary experiences and other participatory activities, including traditional games and heritage storytelling. Meanwhile, themes on collaboration and partnerships, funding and resources, programme innovation, infrastructure readiness, cultural identity, health considerations, inter-generational engagement, and stakeholder support were derived from the qualitative analysis. Collectively, these results indicate that the successful implementation of art and cultural tourism interventions in senior citizen centres relies on holistic institutional aid, appropriate resources, and culturally-relevant, age-appropriate programmes. The current results enrich discussions on sustainable income generation and community-based programme development in senior citizen centres in Malaysia.
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Direitos de Autor (c) 2026 Herança - Revista de História, Património e Cultura
Este trabalho encontra-se publicado com a Licença Internacional Creative Commons Atribuição 4.0.
